24 Hour Gym

Health & Fitness ∙ Enfold

Project Overview

The owners of 24 Hour Gym were skeptical when we put our FREE Website offer in front of them. We went the extra mile to make them feel comfortable with what we were offering and the problems we were going to solve for them.

24 Hour Gym had a website, but the design was extremely dated, lacked clear CTA (Call To Action) elements, had incorrect NAP (Name, Address, and Phone Number) information across their locations, etc.

Today, the 24 Hour Gym team is like family and we’re rooting for them to increase their membership numbers.

Our Client

24 Hour Gym provides an exceptionally clean, affordable gym with everything members need to achieve their fitness and weight loss goals.

Each gym has 24-hour video surveillance, and members have 24-hour access to all gym locations. We offer a quiet atmosphere, with parking right at the door. 

The owners are very hands-on, offering well-maintained, state of the art equipment.

Build Overview

We built 24 Hour Gym a brand new website, not only bringing our WordPress website design services to the table but also our many years of experience being gym members at various health clubs.

Our experience with both of the above, allowed us to create the entire website with zero input from the website owner. We creating everything from the logo. custom graphics, to the SEO-optimized copy, and everything in between.

Geeky Notes

In addition to building the new website to be SEO Friendly, we also did some ad-hoc work to specifically rank for a new partnership (SilverSneakers) that the owners formed.

Prior to our ad-hoc work, the online world knew nothing about 24 Hour Gym’s SilverSneakers partnership.

For the SilverSneakers partnership, we created a new page that provided current and potential gym customers with useful information about the program. After some research, we came up with the copy for this page, along with the keyword strategy.

Within 24 hours of submitting the new page to Google, 24 Hour Gym was ranking #1, for SilverSneakers!

We implemented Imagify, a leading image optimization plugin, and configured it according to best practices. Additionally, we bulk-optimized every image associated with the website and generated WEBP versions of every image.

SlimGym’s website is hosted with SiteGround, so we implemented its proprietary SG Optimizer plugin according to best practices.

Project Details

Project URL

Project Base Theme

Project Elements
Domain Hosting Management
Website Hosting Management
Website Design (SEO Friendly)
Logo Design
Google Analytics
Custom Forms
Custom Illustrations

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