How to Outsource Blogging and Save Your Sanity

Guide Overview:
This Outsource Blogging guide is useful for businesses and entrepreneurs who are either too busy to blog, don’t want to blog or lack the knowledge to blog with SEO and performance optimization in mind.

Prepare the content for your blogger

Note: If SEO is important to you, please refer to our easy-to-follow guide for On-page SEO, when preparing your content.

  • Documents: Forms, Privacy Policy, Terms of Use, etc., in PDF format.
  • Copy: All verbiage that will be the core of each blog post.
  • Images: Any supporting images.
  • Featured Image: The image that is shown before visitors click on the post. (Note: If desired, have your web designer create what is called a placeholder image for featured images. This creates a consistent look for times when a custom featured image is not required.)
  • Internal Links: Links to other areas of your website.
  • External Links: Links to other websites.
  • Categories: The categories the post should be part of.
  • Tags: The tags that will help the post be identifiable when someone searches within your site.
  • Functionality: Any special features that you wish to see, such as pop-up forms. (Note: It’s highly recommended that you talk to your web designer about any functionality requests, prior to listing them out here.)
  • Design: Any special design elements that you wish to see, that maybe you saw on another website you like. (Note: It’s highly recommended that you talk to your web designer about any functionality requests, prior to listing them out here.)
  • SEO: The additional steps or elements that you wish to provide, after following our SEO guide above.

Share the content with your blogger

  1. Using an online solution (e.g. OneDrive, Dropbox, Box, etc.), create a folder named “Blog”.
  2. For each blog post, create a folder under the “Blog” folder. (e.g. blog\my-post-title\).
  3. If you are only working with one blogger, share the entire “Blog” folder. -OR-
  4. If you are working with multiple bloggers, you may want to optionally share only the individual blog post folders.
  5. For each post, create a unique reference file document (PDF) that will tell your blogger(s) what to do with the content you are providing and to also serve as a reference for both parties. (e.g. my-post-title.pdf).

Tip: The reference file document should be as thorough as possible in order to prevent an increase in delivery, costs, or both.

Let's empower others. Share the knowledge.

Share on twitter
Share on facebook
Share on linkedin