SEO Analysis

Introduction

To know where we’re going, we first need to know where we’re at. Our first step is SEO Analysis, which helps us understand your business, current marketing efforts, goals, and your customers. We then look at how your website is ranking for organic search and look for any underlying content and/or technical issues. Our goal is to provide a solid, custom SEO strategy to help get your online marketing efforts where they need to be.

Keyword Research
On-Page SEO Analysis
Off-Page SEO Analysis

Keyword Research

Keyword research is a critical part of the SEO process. Including the correct keywords within a website’s copy greatly influences how well it performs in organic search results and how much relevant traffic it can attract. The longer you wait to get SEO implemented correctly, the bigger hole you’ll have to dig yourself out of later.

User Search Intent

Keyword phrases like “how to bake the perfect cookie” indicate an intent to learn. The keyword phrase “best cookie subscription” indicates an intent to purchase. “chocolate chip cookies” indicates no particular intention. The first keyword phrase is ideal for content designed to teach; the second keyword phrase is ideal for content designed to generate sales inquiries; the third keyword phrase is most likely too vague to warrant optimization.

Google Search Volume

Are you using the best keywords based on what people are actually searching for and how often they are performing that search? Is the keyword optimal but the content isn’t optimized for it? We help you find the perfect balance between your keywords and your content. Sometimes this even means finding that overlooked, low-volume keyword that represents an opportunity to make a big sale.

Google Ranking Position

Understanding how your website is currently performing in organic search is important. We look at the keywords currently in play, taking into consideration user search intent and Google search volume.

Quick Wins

SEO (Search Engine Optimization) takes time to produce results, so identifying keywords that generate “quick wins” can give you a leg up on the competition. We can help identify keywords that have an extremely high user intent (e.g. someone intends to make a purchase) or are high in volume but have less competition.

On-page SEO Analysis

Before launching or transitioning an SEO campaign, the condition of a website must be assessed. Any SEO shortcomings should be addressed prior to launch, using On-page SEO Optimization. As part of our On-page SEO Analysis, we review the overall content, blog, and technical SEO.

Overall Content

Google’s ability to understand and reward a site’s content, includes elements such as page hierarchy, title tags, meta description tags, heading tags body content, supporting image attributes, grammar, and spelling. We put your website in position for Google to glean that most out of it.

Blog

A well-constructed, active blog, makes a strong contribution to a website’s authority and ranking potential. We looking at posting frequency and quality and social media optimization. We’ll also evaluate the existing content silo strategy (e.g. internal linking structure) or assist with planning out a new strategy.

Technical SEO

We identify issues that are currently hindering search engines being able to effectively discover, understand and index the content of your website. Working with you to resolve these issues, your website will be in line with Google’s guidelines, facilitating traffic growth, better rankings, and increased user engagement.

Off-page SEO Analysis

Off-page SEO relies on human behavior and involves improving the overall perception of your website’s quality. This happens by getting reputable links from other sites, mentions of your business or brand, sharing of your content, and “votes of confidence” from sources outside of your own website. Ignoring or doing Off-page SEO inefficiently is something businesses and brands cannot afford to do.

Backlink Profile

All links are evaluated and we also look to see if previous SEO vendors have performed any practices that are considered ‘black hat” or fall into a gray area when it comes to bad practices. We look at where links are coming from, evaluating the originating site for trustworthiness, and whether the site has a bad history. Additionally, we look at things like anchor text (usage percentage, placement, etc.), link relevancy, broken links, URL redirections, etc.. A client’s entire Backlink Profile is documented and a game plan is put in place for the Off-page SEO Optimization phase.

Social Media Signals

It’s important to be active on the social media platforms that make sense for your business or brand. Knowing where to be is determined by your product or service, target user demographics, and platforms that are trending upwards. Once you decide on the platforms, it’s important that a resource is available (internal or contracted) to share content, answer questions and respond to comments promptly. All responses should have an authentic, genuine, human touch, avoiding the copy/paste method and sounding like a script.

In addition to social media platforms, it’s important to have a presence on popular forums and discussion boards. You’ll want to interact with your direct verticals as well as those teetering on the edge. For example, a website designer would want to interact with communities like Quora and Reddit, focusing on answering questions related to website design. Over time, that designer’s goal is to be seen as a trusted resource for website design. Now, let’s say the designer has niched down to the fitness industry. In an attempt to proactively attract new clients, the designer would want to spend time in fitness-related communities.