WordPress Website Optimization

Slow Websites Are a Turn-Off.

Don't Have a Slow Website.

Site Speed Can Be the Difference Between Winning and Losing

We provide WordPress website optimization services, with a focus on building really fast websites for small businesses, using industry-proven techniques.

Having a fast loading website is more important than ever, with Google now using site speed as a ranking factor.

This makes perfect sense, as a fast site results in a better user experience.

Studies have shown that a significant percentage of web users expect a site to load in 2 seconds or less and if it isn’t loaded within 3 seconds, those users tend to abandon the site altogether.

We provide the experience and knowledge needed to attract potential customers and keep them coming back.

Website Optimization Areas

We look at every level of your infrastructure and within all elements where there are opportunities for optimization wins.

CDN (Content Delivery Network) solutions help by placing website data closest to its audience, which not only speeds up the communication but also reduces overall bandwidth usage.

There are a number of additional performance benefits that come from using a CDN, such as Premium DNS, HTTP/2, Load Balancing, JavaScript optimization, Smart Routing, and more.

We help clients:

  • Determine if a CDN solution is right for their environment.
  • Implement and optimize the best CDN for their environment.
  • Optimize their existing/preferred CDN solution.

Using quality website hosting is an absolute must for those that care about the performance of their website.

Without it, there is an uphill battle from the start, when it comes to optimizing a website.

Quality hosting vendors provide the latest technologies and deliver them in a well-optimized fashion.

Even though the aforementioned technology is great, it’s not automatically applied.

Meaning, you, the website owner, needs to know when technology upgrades are available, what those upgrades provide, potential conflicts, etc.

Also, while the support staff is available, they are not there to test every aspect of your website after changes are made to your environment.

We help clients:

  • Determine if the current hosting environment can/should continue to be used.
  • Identify any issues with the current hosting environment and/or find ways to further optimize its various aspects.
  • Migrate to better hosting, while following best practices to prevent service interruptions.

There is a ton of contradicting and biased information floating around about what is best as far as servers.

The truth is that every WordPress website is different and there is no one size fits all or one solution fits all.

What we do is evaluate a client’s entire technology footprint, add in what we know based on experience and observations, and come up with a tailored game plan.

We help clients:

  • Put servers closer to their target audience by choosing the right datacenters and optionally implementing a CDN.
  • Configure server-side technologies for optimal performance, such as caching, Nginx/Apache, etc.
  • Ensure they are running the latest, but most stable technologies like PHP, MySQL/MariaDB, etc.

WordPress relies heavily on its database, which interacts constantly with the theme, plugins, and more.

Over time, databases can become cluttered with stale data, SPAM comments, and post/page revisions, which utilizes valuable disk space and can slow down a website.

It’s important to optimize databases and to keep them optimized going forward so that queries are responded to faster.

We help clients:

  • Identify and remove database clutter using best practices.
  • Recommend and/or implement ways to automate the process of removing clutter over time.
  • Ensure they are running the latest, but most stable database technologies like MySQL/MariaDB, etc.

We would like to think that all themes are well-coded and exceptionally structured, but unfortunately, that’s not always the case.

Even with that knowledge, sometimes a conscious decision is made to just choose a theme based on the functionality it may provide.

With the above said, there are typically ways to speed up even the worst of themes, by disabling or even eliminating certain functionality.

In many cases, installed plugins are also providing the same functionality that the theme is providing, which creates unnecessary and undesirable redundancy.

We help clients:

  • Determine if the current theme can/should stick around based on industry experience and what peers are saying.
  • Identify any issues with the current theme and/or find ways to further optimize its various aspects.
  • Replace their theme with a different solution that not only matches their needs but also is highly-supported and optimized.

As with themes, not all plugins are created equal.

While some plugins may provide the same functionality, they may be worlds apart in terms of how they are coded, which in turn could negatively impact performance.

There’s also the issue where some plugins, once uninstalled, leaving behind remnants of themselves in the database, rather than gracefully exiting stage left.

On every site we’ve ever touched, there were opportunities to enhance a website’s performance, as it pertained to plugins.

We often find plugins that are misconfigured, overlap in functionality, could be replaced with a few snippets of code, and/or plugins that simply are no longer needed.

We help clients:

  • Determine if current plugins can/should stick around based on industry experience and what peers are saying.
  • Identify any issues with current plugins and/or find ways to further optimize their various aspects.
  • Replace plugins with different solutions that not only match their needs but also are highly-supported and optimized.

Media files (videos, images, pdfs, etc.) are the largest assets that you’ll most likely serve up to visitors.

If these assets aren’t optimized, they can severely impact (negatively) the performance of a website.

Ever visit a website that’s very slow to load?

We all have at one point or another and we’re not in any hurry to revisit that website again.

If website owners are simply uploading media files without giving thought to performance, there will be many opportunities for some quick optimization wins.

Even when website owners are cognizant of performance, there are ways to improve and/or automate processes.

We help clients:

  • Identify and act on opportunities to optimize media files.
  • Implement a solution to automate the optimization of media files where possible.
  • Document and test manual processes for media optimization, where automation isn’t desirable or not an option.

WordPress comes with its own built-in scheduling system (WordPress Cron) which allows it to perform timely tasks.

Over time, cron jobs can become unruly and bog down a website.

This is typically caused when plugins are installed and removed for various reasons, throughout the lifespan of a website.

For critical websites that need to always be at the top of their game, Real Cron should be implemented as a replacement to the default, WordPress Cron.

This takes the scheduling system outside of WordPress and places it on the server itself.

We help clients:

  • Identify any cron jobs that are running, determine which ones are needed, and configure proper scheduling for any jobs that will stick around.
  • Determine if Real Cron should be implemented.
  • Replace WordPress Cron with Real Cron.

WordPress Website Support

Our Experience Packs More Value Into Each Hour.

While others may learn on your dime, we produce results from minute one.

Clients come to us because we are super-responsive, work fast, and do it right the first time to truly maximize your time.

We provide Pre-paid blocks of time that can be put towards anything related to a WordPress website with the exception of custom development.

Real. Testimony.

Dom P.
Founder - Directory Website
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"WP Turned UP has been an indispensable resource for my business.

From their quick responses in the early days of simple learning about the MyListing theme all the way up to helping me launch my startup to paid subscribers.

And beyond! I’ve worked with them for nearly a year on my website and they have been supportive to the point that I consider them part of my team.

They truly understand the entrepreneurial mindset, have creative solutions to problems, and are always quick and punctual with tasks.

If you’re building a MyListing website, you’re not going to find better people to work with who know more about the theme than them.

They are a master at it."
Jeff M.
Founder - Directory Website
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"Wow, where to start?

The WP Turned UP team has been amazing.

I was having so many problems with my hosting and slow service even though I had a business hosting account that was meant to be fast.

They stepped in, asked me a few questions, and then took over.

We moved my hosting to Kinsta, implemented an image optimization solution, and a few other bits.

The speed and functionality of my website drastically turned around and I'm more comfortable with marketing the site without embarrassment.

WP Turned UP's communication and help has been invaluable and their knowledge is amazing.

I'm looking forward to carrying on working with them and have already recommended them to a few people.

I encourage anyone to use their services."
Kate H.
Founder - Directory Website
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"WP Turned UP did some site optimization work for us at Energy Saving Genie.

It was such a smooth process, explained and executed efficiently and they know their stuff.

We look forward to working with them again in the future."
Kelly H.
Founder - Directory Website
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"I’ve been working with WP Turned UP since 2012.

They are responsive, efficient, creative, and cutting edge in all of their web design and marketing projects for our firm.

I enjoy working with them and consistently look for more ways we can utilize their talents."
Vlad T.
Founder - Directory Website
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"Thank you, WP Turned UP for helping me scale my business while saving money at the same time.

Transferring our website to the WP Turned UP's Kinsta hosting plan was extremely easy.

Trying to get the plugins and hosting on my own would easily have cost 10 times more.

Kinsta and WP Turned UP are always quick to respond and help me with any issues or questions that I have.

WP Turned UP and the MyListing theme is the powerhouse combo that everyone needs to build and grow their online directory quickly and easily."
Rodney J.
Founder - Directory Website
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"PokerDIY gets over 30k hits per month and runs on WordPress with lots of user interactions.

We tried other hosting sites but by far the best performance for value came from Kinsta and WP Turned UP.

Onboarding was easy and support was quick to respond to any issues we had.
Jennifer M.
Founder - Directory Website
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"Having found WP Turned UP after a few other stop/starts on a website project, I would highly recommend them for building and maintaining sites.

They have provided terrific customer service, demonstrated detailed technical knowledge, and go above and beyond with every detail.

From our precise project plan in the beginning to their straightforward contract, they are consummate professionals.

WP Turned UP's ability to explain complex technical concepts to the average computer user is an extraordinary skill, as is their level of patience with someone just learning the ropes.

I would recommend their services for your project and would be happy to answer any questions.

My new website is beautiful and functional which is important to attracting members and building my user community."
Georgia S.
Owner - Directory Website
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"WP Turned UP has completely exceeded our expectations.

Amazing turnaround and even more amazing results; their work has given us confidence in our website speed, performance, and reliability.

Their communication is impeccable and expertise is second to none.

WP Turned UP is an invaluable asset to our business and we are delighted to continue working with them!"
Ken M.
Owner - Directory Website
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"If I may, a very loud shout-out to WP Turned UP.

I was having some issues I simply couldn't work through and contacted them for help.

They persuaded me to rethink my approach to several elements of my membership site, and before I knew it I was getting results like this without removing any functionality from my home page."
Tamarin V.
Owner - Directory Website
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"WP Turned UP came to the rescue when something on my WordPress site just wasn't working right.

They helped me fix the issue immediately and even took the time to improve some of the other settings for me.

Really excellent at what they do!"
Belen D.
Founder - Directory Website
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"I was so excited telling a friend about my website and how smooth it was to work with WP Turned UP.

My friend was like wow...it looks like you had really found a great team supporting your project!

And yes, that is how I feel, from technical questions, to design and all the things that involve starting a MyListing website from zero, the process always has been outstanding!

Fast communication, fast delivery, and the best of all...very reliable.

My online business is up and running, and this would have never happened if I tried to learn and do it all myself.

You need to delegate things, so you can move faster.

Worth every single dollar!"
Carol P.
Founder - Directory Website
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"I have worked with WP Turned UP for over a year from an MVP of my product to full-blown site delivery.

They have been fully supportive and incredibly knowledgeable to help guide us through some of the pitfalls and ensure we were successful.

They go the extra mile to guarantee I deliver the best experience for my customer as well as a great end product.

Would highly recommend."
Donna L.
Founder - Directory Website
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"I cannot say enough about Ryan with WP Turned UP and his services.

I was at the end of my rope and ready to pull the plug on my MyListing Directory because of issues that I did not know how to fix.

People, I hired only made it worse.

Someone recommended Ryan and I am SO glad they did.

From the minute I reached out to Ryan he let me know what was going to be done and what it would cost.

He responded immediately and has stayed in touch every step of the way.

What a relief!

We set everything up on a task board and he knocked out every issue one by one in no time.

Buying blocks of time allows him to dig in and find out what is wrong and correct.

He is very knowledgeable so it does not take him long to get things sorted out.

I'm now on a MyListing Website Care plan and I have such peace of mind knowing he is monitoring the site and will handle any hiccups.

I have so much confidence in Ryan that I’ve hired him to take the site to the next level with SEO.

HIGHLY Recommend! "
Deborah H.
Founder - Directory Website
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"I really wish that I had connected with WP Turned UP earlier. They are amazing people.

I felt so comfortable with them designing and recreating my business.

They pushed me over the edge, made me jump in, and take risks that I normally would not take.

I'm so happy that they pushed.

They are extremely talented, and you can tell they have kind hearts. I would recommend you guys all day!!"
Adriana A.
Founder - Directory Website
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"After having my website down for 3 months due to another web developer, I reached out to WP Turned UP and they helped me create an entire site with TWO directories within 2 weeks.

They listened to me and were able to create my vision into reality within the capabilities of MyListing.

I am not very tech-savvy, but they were helpful in providing different options that I can look into for the goals that I am trying to reach, including increasing my income streams.

I highly recommend working with WP Turned UP! "
Heath G.
Founder - Directory Website
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"WP Turned UP has made my “weblife” so much easier.

I have, in the past, found myself explaining system requirements or user functionality time and time again until I’ve just given up, but not with WP Turned UP though.

WP Turned UP is not just geeky techies., they live in the real world.

When you say you need X, they know why you need it, what it should look like, and may also suggest a Y to go with it.

They see it and talk about it from a user perspective rather than a technical one.

WP Turned UP has helped me with various website challenges and have always exceeded expectation.

I would not hesitate to recommend them to beginners and experts alike."
Larry L.
Founder - Real Estate Website
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"WP Turned UP has extensive knowledge on how to build top quality websites and implement Microsoft solutions.

They are a joy to work with, extremely efficient, and I would recommend their services to businesses of any size and industry.

WP Turned UP is truly a valuable asset for any business."
Tobias F.
Owner - Directory Website
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"The guys from WP Turned UP are as fast and reliable as the websites that they build and optimize!

I really appreciate them for being able to not only understand the technical parts but also seeing the bigger picture at all times.

As a digital marketer, it is important to only work with people who fully understand what you do - even for website optimization.

I am happy that I finally found an agency that I can trust and rely on.

Now I can finally focus on my main business again!"
Jeremy K.
Owner - Directory Website
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"Most of the maintenance for our website was handled overseas, only to have numerous issues with basic functions occur over and over.

WP Turned UP has now taken over the maintenance and has drastically turned things around for us within just a few days.

Having someone who understands, not just reacts, has made the world of difference for us!"