This YouTube Business Channel for Beginners guide will help you get up and running quickly, so you can extend your brand and customer reach.
For this guide, we assume that you already have Google (GMail) account set up.
Customize Your Brand Account
- Click on the default profile photo.
- Upload your business logo (Note: Your logo should be 800 x 800 pixels for the best quality.).
- Click on the cover image.
- Upload a cover (photo, custom illustration, etc.) for your profile (Note: Your cover should be 2560 x 1440 pixels for the best quality.).
- Click on the “plus” icon at the bottom of the page.
- Click Work contact info and fill in as much information as you’re comfortable sharing publicly (Note: The more you info you’re willing to share the better.).
- Click the Hidden icon/link and set it to Visible.
- Repeat steps 6-7 for Sites, adding your website, social media profiles, etc.
- Repeat steps 6-7 for Story, adding your business/brand’s story.
Customize Your Brand Channel
- Go back to the channel selector.
- Select your newly-created brand account.
- Click your account icon in the top-right of your screen.
- Click Your Channel.
- Click Customize Channel.
- Click Add channel art.
- Select the Your photos tab.
- Under Scrapbook Photos, choose the same image that you used for your Cover in the previous steps (Note: If your image doesn’t look good across all of the devices shown, we recommend creating a new version of your image, so your Cover image remains untouched.).
- Click Select if you happy with your image.
Configure Default Channel Settings
- Go to your YouTube Studio.
- From the left menu, select Settings.
- Select defaults.
- General > Specify you currency
- Channel > Basic > Enter any keywords (tags) that you can think of that might ever need to be added to your videos, as it’s always easier to remove them than remember to add them. Also set your Country. (Note: You can always go back and edit this list as things evolve with your business.).
- Channel > Branding > Following the instructions, add a watermark image. (Note: Images must be square, with a minimum of 150×150 pixels, and less than 1MB in size. We recommend that you use a transparent background rather than a solid one and include just one color in the image. This will help the image be less distracting, especially on small screens.).
- Upload Defaults > Essentials > Title > We use this setting to set up a template to know what to insert where, using something like “[keyword/tag] Guide – How to [keyword/tag] using [keyword/tag]”
- Upload Defaults > Essentials > Description >We use this setting to set up a template to know what to insert where, using something like “In this #[keyword/tag] video we show you how to [keyword/tag] using #[keyword/tag] and [keyword/tag] in order to [keyword/tag].” . We also include links to important areas of our website, social media links and/or CTAs (Calls-to-action). Here is a great resource from YouTube, on how to Write smart descriptions.
- Upload Defaults > Extras > Tags > You can put the same keywords/tags you used before, under the Channel > Basic default settings.
- Upload Defaults > Advanced > Choose the Category and the Language that best fits the majority of your videos.
- Community > Defaults > We recommend enabling all areas on this section to Hold potentially inappropriate comments for review.
- Other settings > Advanced channel settings > Advertisements > Disable
- Other settings > Advanced channel settings > Google Analytics > Add your tracking ID.
SEO Optimize Your Video
Staying on YouTube Studio, under the Basic Info tab, add any new tags/keywords and remove any tags/keywords that were pulled in by the default settings, but they are not relevant to this video. (Note: Tags are your keywords for the video, so include as many relevant tags as you can so search engines like Google can identify the subject matter.).
- Title > Add a title for your video, that includes your keywords and accurately represents what your video is about.
- Description > Add a title for your video, that includes your keywords, relevant hashtags, social media links, website links, and accurately represents what your video is about.
- Tags > Add all of the tags that are applicable to your video.
- Thumbnail > From the thumbnails that are auto-generated, choose the thumbnail that best represents your video or upload a custom thumbnail. (Note: We cover this later in this guide.).
- Playlist > Add the video to the desired playlist.
Basic Info Example
For this example, we will look at a video that we created for replacing the Contact Form 7 forms with Elementor Pro forms when using the MyListing theme.
MyListing Support – Replace Contact Form 7 with Elementor Pro.
Note: We also have a blog post on this topic, so we simply copied in our title for that blog post, since it was an already SEO-optimized title.
In this #MyListing video we show you how to replace the theme’s “bundled” contact form solution (Contact Form 7) with #Elementor Pro.
MYLISTING PLAYLIST: https://www.youtube.com/playlist?list=PLQSgoP2yuI3ydvcYs6F1lxHvjYgjUdf3DWEBSITE: https://wpturnedup.com
FACEBOOK PAGE: https://www.facebook.com/WPTurnedUP
FACEBOOK GROUP: https://www.facebook.com/groups/wpturnedup
ELEMENTOR PRO AFFILIATE: https://elementor.com/?ref=3394
Note: Notice we include the “#MyListing” tag. This allows viewers to quickly access other videos areound the MyListing theme topic. We also include links to our other, relevant playlist(s), social media links, and any applicable affiliate links.
MyListing, MyListing Theme, Contact Form 7, CF7, Elementor Pro, WordPress, WordPress Support, WordPress Forms
Staying on YouTube Studio, under the Advanced Settings tab, fine-tune the not-so-sexy options for your video.
- Comments > We like to allow comments, but hold potentially-inappropriate comment for moderation.
- Category > Set an appropriate category for your video.
Note: While we typically leave the rest of the advanced settings untouched, we recommend that you take a close look at these settings, as they relate to your particular video.
Custom Video Thumbnails
We like to create a custom thumbnail to use across the major topics of our videos. In some cases, it may make sense to just use a single thumbnail image across all videos.
Custom Video Thumbnail Guidelines
- Use a resolution of 1280×720 (with a minimum width of 640 pixels).
- Use JPG, GIF, or PNG image formats.
- Keep the image file under the 2MB limit.
- Use a 16:9 aspect ratio as that is the most used ratio across platforms.
- Ensure the images comply with YouTube community guidelines.
Create Custom Video Thumbnails
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